Shanghai H&K Flavors & Fragrances Co., Ltd. (hereinafter referred to as "H&K Flavor ") is a wholly-owned subsidiary of Huabao Shares (stock code:300741), a company listed on the Shenzhen Stock Exchange, with a registered capital of 260 million yuan. The history of H&K Flavor can be traced back to 1912. The company takes a hundred years of history as the cornerstone,technological innovation as the driving force, product quality as the core, based on a high starting point, adheres to high quality, and continues to forge ahead to promote the development of the enterprise and the industry. At present, the company owns two major flavor brands, "Huabao" and "Peacock". For more than half a century, H&K Flavor have always been adhering to the corporate spirit of " Inheriting century-old classics, innovation leads to taste", standing on the forefront of Chinese food flavors , has a special and important position in China's flavor industry.
Thehistory of H&K Flavors can be traced back to the Continental Chemical Society, a national flavor and fragrance enterprise established in 1912. Thisis the starting point for the development of the national flavor industry andhas witnessed the development history of China's flavor and fragrance industry. In 1947, with the rapid development of flavors and fragrances, the"Peacock" brand was born, and it has been passed down to this day and continues to develop. In 2004, Huabao Group acquired the“Peacock”brand and business of Shanghai H&K Flavors and Fragrances Co., Ltd., and restructured and established Shanghai H&K Flavors and Fragrances Co., Ltd. to shoulder the important task of building a world brand for the Chinese nation.
H&KFlavor has established a long-term strategic cooperation relationship withlarge-scale well-known food companies at home and abroad, and has gained areputation in the industry with its high-quality products and superior services. The company has established a huge and sound marketing network in 29provincial-level administrative regions and more than 300 prefecture-levelcities across the country, effectively covering the vast national markets atall levels. At the same time, the company looks internationally, enters the Southeast Asian, Eastern European and African markets, promotes market development with a global perspective, and continues to increase its brand reputation inthe international market.
Carrying on the past and opening up the future, forge ahead, the dream of H&K Flavoris to create a rich and delicious experience for mankind, and to be the leaderof delicious life. To this end, the company has always adhered to the principle of "market-oriented, customer first", adhered to the entrepreneurial spirit of innovation, pragmatism, loyalty, and collaboration, continued to improve technology development capabilities, and provided customers with a full range of solutions. Everyone is united, forge ahead, and is committed to making H&K Flavor a world brand in the Chinese nation!
